New. Revolutionary shake shake technology. Defining brush. Shake it to refresh it, only when needed. First-to-market Shaker system inside the mascara refreshes the formula when needed to help prevent it from drying out. Ultra-smooth, clump-free volume from first to last use (Based on average US consumers perception test, 150 women age 18-35). The Volume Defining brush gives you a beautiful fan of lashes with maximum separation from corner to corner. Dermatologist & ophthalmologist tested. Treat applicator with care. Do not share. Close cap tightly. Do not dilute mascara. Do not use if your eye is irritated, injured, or infected. Consult with an eye doctor as necessary. www.rimmellondon.com. Good for 12 months once opened. Made in England.